AXE’s Target Demographic: People Who Had a Thing for George Costanza’s Mom

On one hand, I’m flattered that the PR firms are starting to take notice of Dethroner. On the other, I’m unsure that AXE knows who to whom they’re marketing. I don’t even know what AXE smells like, so turned off have I been by their awkward advertisments.

This pitch today doesn’t make me any more sure even they know what they’re doing:

I thought you (and Dethroner readers) would get a kick out of this — definitely take a listen!

AXE, in their ongoing quest to help the guy get the girl developed the Hometown Hump Day Hotline 888-AXE-ADVICE, just in time for the biggest party night of the year, Thanksgiving Eve. I think you’ll recognize the voice of experience on the phone…none other George Costanza’s mom from Seinfeld, Estelle Harris!

Call 888-AXE-ADVICE to hear how Estelle suggests a guy handle going after two hens at the same time, or if a guy needs a place for him and his love bird to roost but doesn’t want to wake Uncle Leo. We just completed a survey as well that shows almost 70 percent of the 18-24 year old single guys and girls are planning on or hoping to get some action when they go out that night. (Got more some fun hook-up related stats if you’re interested as well).

Of course, I just made Dethroner part of the AXE marketing machine, so maybe they’re on to something after all. Oh, Geoyorge!