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June 19, 2008

Bill Bumgarner on Tequila

Posted in: Booze

Bill Bumgarner explains tequila in more detail than you probably ever thought necessary:

First, Cuervo Gold is not good tequila. It is actually a really terrible product, quality wise, backed by some brilliant market. Sadly, most of the tequila consumed in the United States is Cuervo Gold or something equally as bad. And by “bad”, I mean bad taste and vicious hangover.

Good tequila is almost always a tequila that is made from alcohol distilled from 100% blue agave. Specifically, the species Agave Weber Tequilana. This plant of the class Liliopsida (Lilies) has nothing to do with cactus. Blue agave is grown primarily in the Mexican state of Jalisco.

More specifically, Cuervo gold is a Tequila Mixto, Joven Abocado or, more precisely, young and adulterated tequila.

By Mexican law, adulterated tequilas are at least 51% blue agave. The other 49% is generally comprised of the absolute cheapest, nastiest, sugar cane based liquor. If you are familiar with big city corner bodegas, the cheap rum in the plastic bottle on the bottom shelf behind the counter. “Bum rum” we called it in NYC.

What is good tequila? [Friday.com]


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