What is the Spirit of the 2008 Olympics?

Seems the Canadian Mint has decided they understand the spirit of the 2008 Olympics well enough to crank out some collectors coins that promote them. I bet they are not cheap.

The Royal Canadian Mint on Wednesday introduced the world’s first gold and silver bullion coins promoting the spirit of the Olympic Games.

I’m beyond confused as the Olympics seem mired in debate around Tibet and a lot of politicos grand standing. I’m wondering what exactly the “spirit” is?

Canadian mint unveils first gold, silver bullion Olympic coins [AFP]