Frederick Miller Classic Chocolate Lager

A new beer from Miller is being touted by the AP, local news stations, and Milwaukee Business Journal as being a “holiday brew.” Why? Because it’s full of chocolate…malts.

“Frederick Miller Classic Chocolate Lager” was entered into the Great American Beer Festival’s 2005 competition and apparently won under in the “Herbs and Spices” category under the name “Temptation Bock.” You’ll notice, perhaps, that the name had nothing to do with chocolate. That’s because chocolate malts—from six of which Classic Chocolate Lager is brewed—don’t taste like chocolate. The name comes from the color of the malts, not the taste.

That said, I’ve not tasted it. (And won’t, it seems, as it’s only scheduled to be released in the Midwest this year.) One guy on Beer Advocate said it tasted like “old, cold watery hot chocolate.”

So maybe I’m wrong: Maybe it does taste like chocolate!

If you want to try a delicious beer that tastes of chocolate, my favorite is Rogue’s Imperial Chocolate Stout (or something like that; It’s a Rogue, I remember), but Young’s Double Chocolate Stout is available all over the place and is okay, too.

(Also, no pictures of the label could be found on Miller’s web site or otherwise. If you’ve got one, send it in; At least it’d be easier to avoid it.)

Chocolate Or Beer? Miller Combines Two Favorites [WSBTV/AP]

Update: There was a picture on Miller’s blog, of all places. Thanks, Josh!