The Case of the Missing “Super Bowl Shuffle”

Yesterday we linked a copy of the Bears’ infamous mid-season promotional song, the “Super Bowl Shuffle.” Just minutes after we embedded the copy from YouTube, it was pulled down, purportedly at the request of “Julia Meyer.” Who was Julia Meyer and why didn’t she want people to see the “Super Bowl Shuffle?”

Turns out Ms. Meyer inherited the rights to the song (and presumably the video) from her husband Dick Meyer and has been promoting her website SuperBowlShuffle.net, on which she sells DVDs, t-shirts, and posters.

I spoke briefly with Ms. Meyer yesterday to confirm that it was she that was removing the videos from YouTube. “Yes. Well, my lawyer.” I considered trying to explain to her that she might have a better chance selling her t-shirts and videos if she let the “Super Bowl Shuffle” promote itself during this week’s Super Bowl build-up, but she seemed like a nice lady and I was loathe to get into an argument about. (I’m a bad reporter!)

So that’s the scoop: No “Super Bowl Shuffle” this year unless you want to buy it yourself. A licensing deal was attempted a couple of years back but fell through, so it seems that if you want to listen or watch the “Super Bowl Shuffle,” you’re going to have to pony up $20 for a DVD.

Product Page [SuperBowlShuffle.net]