Diesel’s New Ad Global Warming Ad Campaign

This new ad campaign from Diesel fills me with loathing—I’m just not exactly sure why. Are the ads laughing all the way to our destruction, delightfully self-aware, exploitative of a genuine, lethal issue, too gauche (or just-gauche-enough), sickening, hilarious, a commentary on the ephemeral nature of style, meant to raise environmental awareness, controversy for its own sake, or the up-flipped bird of a civilization that plans to die with its white eel skin boots on?

Two more ads from the run after the jump.