Seems Belstaff, an Italian clothes-maker, decided to name a line after Steve McQueen and use his image to promote it. Perhaps asking the family would have been a good idea.

Stealing from the King of Cool: not cool.

Chadwick McQueen and The Terry McQueen Testamentary Trust say in a lawsuit filed in U.S. District Court in Manhattan that McQueen’s name and likeness have been ripped off by Belstaff USA Corp. They’ve asked the court to stop the company from marketing jackets, coats, sweaters, T-shirts, pants and shoes under the name of the actor, who starred in classics such as “Bullitt” and “The Great Escape” and died in 1980.

Steve McQueen Heirs Sue Clothing Maker[AP]