Real Kickboxing Guru Teaches Us How to Market Products
Published by Joel May 15th, 2007 in Fighting, Martial Arts. Share This
Is Danny Sullivan’s “Real Kickboxing Bag Workout” actually “real?” Does it exist in our shared dimensional space? I’m going to go out on a limb and say that it does, because anyone selling you a $350 set of instructional DVDs, a water-filled kick-boxing bag, a jump rope, and a pair of boxing gloves must know about the brutal awareness of being that comes when one’s face is pressed in by a fist.
Danny Sullivan’s program is more interesting to me as a product-based business. Ever since reading The Four-Hour Work Week I’ve been keeping a sharper eye on these sorts of infomercialesque products. Sullivan sells his set of DVDs for $50, which include “five exciting workouts on four DVDs.” The manufacturing cost for the DVDs is obviously negligable, ignoring the initial production expenses, so he’s still probably making a pretty good return on just the DVDs. But then he’ll sell the kickboxing equipment set for an additional $300, which I very much doubt costs him much over $50 to produce. By having the DVDs as a separate option he makes them seem almost affordable, while I’m certain they also serve as advertisements for the more expensive and profitable equipment sets. Smart!
Product Page [RealKickboxing.com]
It will really be fun when that water-filled kick-boxing bag breaks open in someone’s living room. That seems like such a bad idea.
Or when the cats decide to use it as a scratching post.
That $350 could buy 4 or 5 months at a decent martial arts school where one can learn why martial artists don’t waste their time playing with instructional videos and $350 water balloons.
I tried the DVD kit two days ago and it was AWESOME! I don’t have any cats; so no worries about that. The bag is surprisingly firm and I am not scared to punch it with all my might; although I have everything set up on an outdoor patio. It is a great workout and you really learn martial arts moves! -And I have taken courses in a few different studios.
I would suggest to anyone to buy the DVD set and at least a jump rope (you can get one at Target) and some hand weights, if you don’t want to purchase all of the equipment- and just try it out. The weights will make the workout that much better.
It’s easy to do, the instructor has tons of energy, and you can go at your own pace.
I just bought the set and am very pleased. I didnt buy his workout bag, but I did get the Century Wavemaster XXL which is very similar. For those of you badmouthing something you know nothing about…get a clue. Century has been selling sand/water filled bags for years with no problems. Some gyms/studios use them on a daily basis.
This instructional DVD set is great for someone that is trying to get into shape. It blows away all the other kickboxing workout DVDs. You do learn some real puches and kicks, but if your main reason for buying this is to learn Muay Thai…get a different set or go to a real school. Thats not what this series is for. You need to understand when you would use certain moves and why. You wont learn that here, but it will show you what you are in for…