Nothing looks or feels as fresh as white cotton, but too few dare to dress head to toe in it. Why, because icons such as Mister Roarke and Boss Hogg have ruined it for the masses? Perhaps. Maybe it’s the notion that it’s impossible to keep that stuff clean and unstained in this filthy dirty world. or maybe it’s because we just don’t have the balls to try it, and with good reason. Your personality has to carry that choice as much as anything else.

Nevertheless, it’s a bold, brash look that, when properly executed, will have you glowing like a god among men. Fuck it up and you’ll fall somewhere between a preppy yacht club douche and a southern plantation owning cracker, imho.

How can you pull it off, though? Esquire offers eight tips for the discerning dandy in their silly little article with the snarky name.

How to Wear White Without Looking Like Colonel Sanders [esquire.com]

(They might have chosen the model featured here for his close resemblance to a young hipster version of the infamous fried chicken slinger. You know, for contrast.)