From the “fuck”-happy dialogue of Glengarry Glen Ross to the action drenched impact of Ronin to the baseball bat to the head drama of The Untouchables, Pulitzer Prize-winner David Mamet has written, produced and/or directed some of the most hypermasculine films in history. So what is the Ford Motor Company at now that they’ve hired him to direct the upcoming commercials for their Edge “crossover” vehicle? And who will act in them, delivering punchy, terse lines about how the Edge is a better fucking car than that pricey fucking Lexus or that expensive fucking Beemer?

In actuality, Mamet hasn’t written a single line for these commercials, but he “was in charge of camera angles, lighting and the actors’ facial expressions” in the 30 second ads, which will be aired tonight during Fox Televison’s American Idol, which might say something about how macho that show is considered by popular ad agencies. No word yet on whether or not Alec Baldwin or Robert DeNiro, two Mamet staples, will be featured in these commercials, but we can hope.

Me, I still think American Idol is for your mom, and that the British twat on the show ought to be strung up by his nut sack. Perhaps by Mamet, himself.

Ford Gets Help From Playwright David Mamet in Ads Promoting New Crossover Vehicle [ap.org]

(image: home.att.net)