Flogging the unforgivable “Pimp My…” meme, King of Shaves-brand shaving products has launched “Pimp My Shave (dot com),” an online voting competition (a la “Am I Hot or Not?”) to whittle out the “dudes” from the “dorks.” (Alternately, the “pimps” from the “jerks.” They aren’t sure.)

Upload pictures of your shave—presumably with some facial hair, although I suppose it’s not strictly necessary—and you’ll be automatically entered to win cash prizes, including a trip to big ol’ New York City to catch a Knicks game. (They’ll even pay for the cab ride from the airport. Swanky!)

Contest Page [PimpMyShave.com]