Comments on: Diesel’s New Ad Global Warming Ad Campaign

By: sarah

sarah — Sun, 06 Apr 2008 19:45:21 +0000

they are trying to sell jeans! get over it. if they are making you think, they did their job..that’s what good marketing is. maybe their ads have a lot more meaning than you think. a lot of diesel’s ads play on irony because they want their customers to think for themselves..be independent. take for example their old ad about smoking..obviously they weren’t supporting smoking even though at first glance it appeared that way. diesel is always trying to make the viewer think and question what they see. aren’t they succeeding?

and yes, it is the best way for diesel to portray their product…their brand image is all about controversy, creativity, and individualism…not about pleasing everyone.

By: Vin

Vin — Mon, 14 Jan 2008 19:00:23 +0000

Brilliant

By: ben

ben — Sun, 13 May 2007 12:36:12 +0000

i think the adverts are just simply a kind of shock tactic, surpriseing but yet different. but they do exactly what adverts are supposed to, the images lingure in your mind way after you have seen them, and make you think about the products name and why? doing what adverts are supposed to. But is this the best way to portray a product??

By: delphine

delphine — Sun, 06 May 2007 03:17:23 +0000

how is this ad campaign making me aware of the dangers of global warming? what i see is a company that lacks any sense of morality and interest in global warming…they are just concerned with selling their product…on the backs of “i care” campaign. global warming is a serious problem and they are selling jeans….shame on diesel.

By: blog » Quick Reaction.

blog » Quick Reaction. — Tue, 24 Apr 2007 23:46:23 +0000

[...] via Dethroner [...]

By: Katie

Katie — Thu, 19 Apr 2007 15:15:59 +0000

I find these adverts disgusting. the fickle world of fashion and design clearly has no idea of the true horrors that await us in the future world, when Global Warming has taken over. To anyone who is sceptical about the Global Warming issue, I recommend the book ‘Six Degrees: Our Future On a Hotter Planet’ by Mark Lynas.

By: m

Thu, 19 Apr 2007 01:14:14 +0000

what ad agency is responsible?

perhaps they should be made aware that this ad campaign is not clever, just pathetic.

By: David

David — Wed, 21 Mar 2007 20:18:03 +0000

Okay, come on now….. your response is enough to make the campaign worthwhile. Aside from selling some poorly constructed expensive threads, Diesel is making you aware of GLOBAL WARMING. Perhaps you find it a sick joke as you take global warming seriously but there are a bunch of people out there that don’t take it seriously like hmmmm, Mr Prez. Raising awareness is social responsibility even if they use it to make a buck. Go Diesel. I’ll not buy the threads, maybe I’m just too not hip.

By: Carolyn

Carolyn — Sat, 17 Mar 2007 22:03:46 +0000

These ads are seriously disturbing. I can’t ever remember having such a gut reaction of complete abhorence to an image or message in an advertisement, that has left me with a profound disrespect for a company. Shame on Diesel for trying to make light of a very serious issue. This is not a fashion statement; put yourselves in the same category as Judith Regan, the ex-publisher of Regan Books and the botched “If I did it” tell all book by OJ Simpson. Where in the world do we draw the line as responsible corporate citizens and marketers?

By: mari

mari — Sat, 17 Mar 2007 02:27:07 +0000

Yes, so trend do sugest we are making progress in the GW issue, however, that does not mean that we’re safe! Carbon dioxide has a life time of about 100 years. At this time, we are paying for what we polluted in the last hundred years! Adding any more co2 to our atmosphere will lead to greater self destruction. This should not be fashionable by any means..

By: Elmo Häfliger

Elmo Häfliger — Wed, 07 Mar 2007 18:25:02 +0000

if the goal of this diesel campaign was, that I think their customers must be retarded , they reached it.

By: The World According to Bill » Blog Archive » The lost americans?

The World According to Bill » Blog Archive » The lost americans? — Tue, 27 Feb 2007 22:54:04 +0000

[...] of global warming, even once? Is it not part of the popular lexicon? Is it not being used to sell sexy white jeans, fer chrissakes? What, pray tell, [...]

By: Abdullah

Abdullah — Mon, 26 Feb 2007 22:12:15 +0000

Just out of curiosity, I need to write an essay on the recent Diesel ads. I’m not exactly a fashion guru and I need a cut-out of them from a magazine. Does anybody know what magazine has these diesel ads in them??????

I would really appreciate anyone answering. Thanks.

By: m

Sat, 24 Feb 2007 05:16:59 +0000

read this:

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2007/02/23/notes022307.DTL

it’s how i arrived at this site.

By: Sebastian Mallarino

Sebastian Mallarino — Sat, 24 Feb 2007 02:45:06 +0000

We all enjoy dark humor, and I think that allthough this is not the same, It´s still catartic, I`t´s just a sexy and attractive way to streangthen a brand and look at a serious problem from a different angle. The fact that the print is taking away the seriousness factor to reach It´s goal, does not mean that people will leave aside their moral responsabilities. We have all laughed about situations like disasters, death and so on … this is not a crazy thing to do.

The campaign is a genious asministration of catarsis.

Excuse my english, Spanish is my first language.

By: Chrissy

Chrissy — Fri, 23 Feb 2007 22:13:11 +0000

The ads are sick and absolutely beautiful. We’re all talking about them, right? They did their job. I think the lovely ads are the best thing Diesel has contributed to the world, Lord knows no one is looking at their clothes (and the short-shorts comment doesn’t count, he was looking at her legs.)

By: Ilana

Ilana — Fri, 23 Feb 2007 19:04:19 +0000

Did everyone notice the “Global Warming Ready” text box?!

By: » Now we can swim any day in November

» Now we can swim any day in November — Mon, 19 Feb 2007 17:17:41 +0000

[...] Amid concerns about the future of global warming, Diesel has launched a new ad campaign featuring models interacting with landmark scenery affected by mass global warming. Though Diesel has included tips on preventing global warming with their adverts and a link to stopglobalwarming.org, the ads have been predictably controversial. But the spreads touch on an important point. There are always Debby Downers talking about “polar ice caps” and “greenhouse gases.” What about “tank tops” and “bikinis”? I think the Postal Service said it best in their song “Sleeping In”: [...]