Diesel’s New Ad Global Warming Ad Campaign
Published by Joel January 19th, 2007 in Clothes, Survival. Share This
This new ad campaign from Diesel fills me with loathing—I’m just not exactly sure why. Are the ads laughing all the way to our destruction, delightfully self-aware, exploitative of a genuine, lethal issue, too gauche (or just-gauche-enough), sickening, hilarious, a commentary on the ephemeral nature of style, meant to raise environmental awareness, controversy for its own sake, or the up-flipped bird of a civilization that plans to die with its white eel skin boots on?
Two more ads from the run after the jump.
39 Responses to “Diesel’s New Ad Global Warming Ad Campaign”
- 1 Trackback on Jan 19th, 2007 at 7:24 pm
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I know what you mean. That first one can’t help but remind me of the flooding in New Orleans and people trapped on their roofs. I know you spent some time down there, maybe that’s why it’s bothering you.
Or maybe New Yorkers are just over thinking about disastrous things that can happen involving our landmark buildings.
You assume Diesel has any strategic thought beyond what would be “edgy” and “surreal”. Fashion ads are nortorious for being vacuous.
If I hear one more moron that says “bring on the global warming, I like the warm winter weather” I may just snap. Rent the DVD “An Inconvenient Truth” and you probably would feel the same way. Anyway, those ads just kind of make you wonder. I don’t think that they are deep enough to really be a “warning” of what’s to come.
the first ad reminds me of the radiohead video. from the amnesiac album. can’t think of the song off the top of my head.
Hey, if it means girls wearing stuff like that in the second image, bring it on! Could those shorts be any shorter? :-D
the waters wouldn’t rise nearly that much. so i dont really take it for truth.
new orleans wasn’t nearly as bad as people portrayed it to be. only a few sections of the city were dominated. its pretty much back to normal besides 9th ward and stuff like that.
Bring on the global warming, I like the warm winter weather.
I’d rather use cheese-graters on my ears than listen to Algorebot’s drone for one more minute…
Besides the obvious flooding of NYC in the first photo, I doubt that the average joe will recognize the climate change in the other scenes -it’ll simply look “cool”.
well china isn’t desert, and paris isn’t in the tropics. i’m a geology major so i hear about global warming and such all day.
Al Gore did a great job of leading by example in “An Inconvient Truth,” telling us to reduce our global footprint…while he’s riding in a private jet and a private limo. If he’s soooo worried about global warming maybe he should encourage others in similar positions (ie. can afford to fly on private jets) to start conserving a little…
Posting out of Oslo, I believe we may have had more attention for longer to enviromental issues like the warming over here.
And now with a winter so warm it is verging on the bizarre this campaign brings a pretty broad smile to my face. Comic relief is that what its called? And for the record Diesel in particular loves being provocative with their ads.
What really worries me is Diesel’s byline: “For Successful Living”…
Not to stray too far off-topic, but global warming–much less Al Gore’s apocalyptical version–is far from a done deal.
Al Gore has been taken to task for the sciencelessness (hey! I made up a word!) of his “documentary” numerous times. Here’s one example:
http://www.canada.com/nationalpost/financialpost/story.html?id=d0235a70-33f1-45b3-803b-829b1b3542ef&&p=1
And thorough scientific research continues to show hosts of environmental trends (ie: air quality, water quality, biodiversity, etc) improving:
http://www.pacificresearch.org/pub/sab/enviro/06_enviroindex/00_features.html
Why is everyone so gleeful to hop on the global warming bandwagon when there’s so much evidence against it? Or at least enough to make us question absolute adherence to its precepts.
I know Christians who believe in God less than some people believe in global warming. And at least Jesus showed up.
The ads are perfect… advertising. They caught your eye, they stuck with you, they made you think. Regardless if they make you feel sick or you like them. When I was living in Florence they had a series of posters with this colorful, sadistic yet playful creature in the jungle. That was 5 years ago and I still remember it and am creeped out by it.
This ad is fucked up! All these comments are fucked up? Are we really that clueless fellas? The fact is the majority of these comments are from men and its women who will save the Earth. So come on ladies speak up!!!!!
cory wtf are you talking about, women have no more effect on the earth than men.
i may be drunk right now, but ii’m not stupid.
Who knew global warming could be so damn sexy?
I see a whole lot of women driving SUV’s. Plus, you spend all that time in the shower and then use the blowdryer forever. Stop destroying the planet with your good looks and fancy cars.
This campaign idea has been done before. And in a way that 100% about the issue vs using the issue to sell clothes. If you are interest check out the “our campaign” section on WWF’s Save Our Climate website. rhttp://wwf.ca/HowYouCanHelp/SaveOurClimate/
Marketing people have no shame.
Wtf, these are some seriously f***ed ads man…
Did everyone notice the “Global Warming Ready” text box?!
The ads are sick and absolutely beautiful. We’re all talking about them, right? They did their job. I think the lovely ads are the best thing Diesel has contributed to the world, Lord knows no one is looking at their clothes (and the short-shorts comment doesn’t count, he was looking at her legs.)
We all enjoy dark humor, and I think that allthough this is not the same, It´s still catartic, I`t´s just a sexy and attractive way to streangthen a brand and look at a serious problem from a different angle. The fact that the print is taking away the seriousness factor to reach It´s goal, does not mean that people will leave aside their moral responsabilities. We have all laughed about situations like disasters, death and so on … this is not a crazy thing to do.
The campaign is a genious asministration of catarsis.
Excuse my english, Spanish is my first language.
read this:
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2007/02/23/notes022307.DTL
it’s how i arrived at this site.
Just out of curiosity, I need to write an essay on the recent Diesel ads. I’m not exactly a fashion guru and I need a cut-out of them from a magazine. Does anybody know what magazine has these diesel ads in them??????
I would really appreciate anyone answering. Thanks.
if the goal of this diesel campaign was, that I think their customers must be retarded , they reached it.
Yes, so trend do sugest we are making progress in the GW issue, however, that does not mean that we’re safe! Carbon dioxide has a life time of about 100 years. At this time, we are paying for what we polluted in the last hundred years! Adding any more co2 to our atmosphere will lead to greater self destruction. This should not be fashionable by any means..
These ads are seriously disturbing. I can’t ever remember having such a gut reaction of complete abhorence to an image or message in an advertisement, that has left me with a profound disrespect for a company. Shame on Diesel for trying to make light of a very serious issue. This is not a fashion statement; put yourselves in the same category as Judith Regan, the ex-publisher of Regan Books and the botched “If I did it” tell all book by OJ Simpson. Where in the world do we draw the line as responsible corporate citizens and marketers?
Okay, come on now….. your response is enough to make the campaign worthwhile. Aside from selling some poorly constructed expensive threads, Diesel is making you aware of GLOBAL WARMING. Perhaps you find it a sick joke as you take global warming seriously but there are a bunch of people out there that don’t take it seriously like hmmmm, Mr Prez. Raising awareness is social responsibility even if they use it to make a buck. Go Diesel. I’ll not buy the threads, maybe I’m just too not hip.
D
what ad agency is responsible?
perhaps they should be made aware that this ad campaign is not clever, just pathetic.
I find these adverts disgusting. the fickle world of fashion and design clearly has no idea of the true horrors that await us in the future world, when Global Warming has taken over. To anyone who is sceptical about the Global Warming issue, I recommend the book ‘Six Degrees: Our Future On a Hotter Planet’ by Mark Lynas.
how is this ad campaign making me aware of the dangers of global warming? what i see is a company that lacks any sense of morality and interest in global warming…they are just concerned with selling their product…on the backs of “i care” campaign. global warming is a serious problem and they are selling jeans….shame on diesel.
i think the adverts are just simply a kind of shock tactic, surpriseing but yet different. but they do exactly what adverts are supposed to, the images lingure in your mind way after you have seen them, and make you think about the products name and why? doing what adverts are supposed to. But is this the best way to portray a product??
Brilliant
they are trying to sell jeans! get over it. if they are making you think, they did their job..that’s what good marketing is. maybe their ads have a lot more meaning than you think. a lot of diesel’s ads play on irony because they want their customers to think for themselves..be independent. take for example their old ad about smoking..obviously they weren’t supporting smoking even though at first glance it appeared that way. diesel is always trying to make the viewer think and question what they see. aren’t they succeeding?
and yes, it is the best way for diesel to portray their product…their brand image is all about controversy, creativity, and individualism…not about pleasing everyone.