Almost every energy drink is powered by sugar and caffeine, including the new “Cocaine”-branded one. But its creators are idiots: “We knew kids would find it cool, but we also wanted to stress the idea that it’s an energy drink, you don’t need drugs.” Caffeine is a drug (and arguably, so is sugar). This is what happens when a company wants the cache of drug use, but none of the responsibility. [CityNews.ca]


1 Response to “Cocaine Energy Drink Powered by Caffeine, Not “Drugs””

  1. 1 Nike SB

    That is like the worst name ever… But then again.. Good marketing strategy

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