Beer Friday: What Does “Beer Remixed” Possibly Mean?
13 Comments Published by Joel December 15th, 2006 in Beer. Share This
I saw this sign in a store window in San Francisco this week. It’s probably fairly old, but I can’t think of any single context in which Budweiser would be “beer, remixed.” I’m sure it’s just slapdash marketroid speak, but come on.
It’s an ad for Budweiser’s new beer-laden energy drink (note the “e” in superscript to the right of the crowned “B”).
Several companies are now making beer/energy drink hybrids, but I haven’t had the guts to try one yet.
Those things are great if you’re already blitzed. The energy buzz will pump you up a bit when you’re on your fifth drink of the night. But don’t drink one first – the taste is foul.
It’s the lunkhead’s version of Red Bull and Vodka!
Sparks was the first brand to do this, I believe. Malt Liquer Energy Drink.
Caution – Drink only in times of extreme desperation. This stuff rates down there on the same level as bottled PBR and Steel Reserve.
These drinks are a good way to tell yourself “Self, I hate you today.”
I do not feel the least bit guilty for not knowing this.
I’m almost ashamed to admit that I enjoy sparks. It tastes dangerously close to orange soda, but has the punch of malt liquor.
Budweiser E on the other hand is vile. It tastes like beer mixed with a little strawberry syrup. Coming from the college state of mind of ‘no beer left behind’ it didnt take me more than 2 sips to throw it out.
To be honest though, never felt much of an energy rush from either sparks or redbull/vodka.
It’s disgusting that’s what it is… I can’t drink budwieser anyway it tastes like shit.
I love Sparks . . . I learned though that the regular version and the sugar free version taste like crap once you’ve had the Plus version (the black can). It has a better taste, less aftertaste and goes great in what we call a Crack Bomb . . . (like a jaeger bomb), because it’s like crack!
Not that I would know mind you.
Nothing is more annoying then letting the disgusting taste of those energy drinks mingle with beer. Granted, most of the beers with this mix are pretty bad beers in their own right.
The sign, though, is for “B to the e,” Budweiser’s energy drink/beer. It pretty much tastes like caffeinated ass, as I discovered over a year ago.
When Sparks first came out, I was sitting at a local bar with my lady friend enjoying a bottle of blue-label Chimay when these Sparks promo people came to the bar. They were going and giving everyone free Sparks, and if you drank one of the free ones during the promotion, they gave you all sorts of Sparks swag. When they offered Meredith and I one, I politely declined only to have the dude spend 45 seconds trying to explain to me why Sparks was better than Chimay. Really. The dude tried to talk me into trading in Belgian beer for Jolly-Rancher laced Old English.
I really hope they were paying that dude a lot of money for him to be THAT excited over some crap.
This looks like a cross-branding exercise from an alternate reality:
“Budweiser: goes great with a tablet of Ecstasy!”
Someone told me about some budweiser experiment where they were throwing these “flavour shots” into their already shitty beer to create something like “peachy mango budweiser”. I do think this sign has to do with their energy drink concoction, though.
SPARKS is amazing!!! I’ve been drinking them since high school about 3-4 years ago. I honestly have one every day in the morning to get me jump started. It tastes great, has the kick of an energy drink and gives you a little morning buzz!! Not to mention it’s cheaper than Rockstar, red bull and most other energy drinks. I also start off every night of drinking with a can of SPARKS. If only it came in a keg!!!! I’d be in heaven.
As for the Budweiser energy drink, it is absolutely disgusting. I can’t believe that made it into production.